The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Middle Seat Lottery
Agency: Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne
Client: Virgin Australia Group Category: Experiential / Customer Experience / CX
Depzman - Life Cut Short
Agency: McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client: Joshua Ribera Foundation Category: Craft / Use of Music
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House Category: Craft / Printing / Production
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications Category: Craft / Use of Technology
Buy My Cancer
Agency: Ogilvy Poland / Warsaw
Client: Alivia Cancer Foundation Category: Craft / Use of Visuals
D&AD : Be Part of More
Agency: Studio Dumbar/DEPT / Rotterdam
Client: D&AD Category: Typography / Dynamic / In Motion
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Social Channel / Single Platform
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Craft / Typography
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Experiential & Immersive
Flipvertising
Agency: CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy PR Australia
Client: Samsung Category: Craft / Data-Driven Personalization
Real Street Style
Agency: GUT / Buenos Aires
Client: Mercado Libre Category: Craft / Data-Driven Personalization
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: Online & Mobile
Inheritance Pass
Agency: Havas / Chicago + Yellowstone Forever
Client: Yellowstone Forever Category: Physical Items
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo Category: Stunts & Activations
The Greatest Story Ever Worn
Agency: Droga5 / New York + Levi's + De La Revolución
Client: Levi's Category: Craft / Writing
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Targeted Video / Online
Spriteverso
Agency: Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba
Client: The Coca-Cola Company / Sprite Category: Craft / Animation
BMW: Nothing But Sheer Joy
Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York
Client: BMW Category: Social Video / Over 15 Seconds
Toby the Vegetarian Vampire
Agency: 1stAveMachine / Brooklyn + Kraft Heinz Company / Chicago + Wieden+Kennedy / New York
Client: Kraft Heinz Company Category: Social Video / Over 15 Seconds
Vehicle of Change
Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm
Client: Vattenfall Category: Brand Partnerships
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser Category: Artist / Brand Collaboration
Independent Journalism for an Independent Life - Questlove
Agency: Wave Studios / New York + Droga5 / New York + Cut+Run / New York + division7
Client: The New York Times Category: Sound Editing
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail Category: Television & VOD / 31-60 Seconds - Single
1000 Slides
Agency: GUT / Buenos Aires + Porta Estudio / BUENOS AIRES + Rebolución / Buenos Aires
Client: Globant Category: Television & VOD / 31-60 Seconds - Single
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim Category: Experiential / Immersive / Events
Malnutrition Labels: Nutritional Ink
Agency: St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London
Client: Dole Sunshine Company Category: Craft / Printing & Production
McDonald’s Jingle Board
Agency: Scholz & Friends
Client: McDonald’s Category: Billboards & Transit / Series
Unexpected Encounters
Agency: BETC / Paris + Lacoste / Paris
Client: Lacoste Category: Billboards & Transit / Series
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India Category: Integrated Campaign
Raise Your Arches
Agency: Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London
Client: McDonald's Category: Integrated Campaign
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles
Client: Apple Category: Brand-Side Initiated & Originated Projects
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo Category: Brand-Side Initiated & Originated Projects
The Art of Self Examination
Agency: DAVID / Buenos Aires
Client: MACMA Category: Experiential / Immersive / Events
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House Category: Popular Culture Impact
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client: The Government of Tuvalu Category: Digital & Online
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Digital & Online
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV Category: Integrated Campaign
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Digital Design
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Storytelling
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Experiential & Installations / Brand Installations
The Five Great Mountains of China
Agency: Centre Design / Zhongshan
Client: Caobu Public Library Category: Craft / Typography
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Mobile Applications
We Are All Witnesses
Agency: Field Day Sound / Portland + Wieden+Kennedy / Portland + EXILE / Los Angeles
Client: Nike Category: Original Music / Song
The Closer
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division
Client: Heineken Category: Physical Products
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House Category: Physical Products
Award:
2023 Direct Marketing Silver Pencil
Agency:
Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne
Client:
Virgin Australia Group
Title:
Middle Seat Lottery
Category:
Experiential / Customer Experience / CX
Annual ID:
OS23_DM023S
Award:
2023 Radio & Audio Silver Pencil
Agency:
McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client:
Joshua Ribera Foundation
Title:
Depzman - Life Cut Short
Category:
Craft / Use of Music
Annual ID:
OS23_RA010S
Award:
2023 Direct Marketing Silver Pencil
Agency:
Rethink + Penguin Random House / Toronto
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Craft / Printing / Production
Annual ID:
OS23_DM030S
Award:
2023 Integrated Silver Pencil
Agency:
180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client:
Cox Communications
Title:
Project Convey
Category:
Craft / Use of Technology
Annual ID:
OS23_IG018S
Award:
2023 Social Media Silver Pencil
Agency:
Ogilvy Poland / Warsaw
Client:
Alivia Cancer Foundation
Title:
Buy My Cancer
Category:
Craft / Use of Visuals
Annual ID:
OS23_SM023S
Award:
2023 Design Silver Pencil
Agency:
Studio Dumbar/DEPT / Rotterdam
Client:
D&AD
Title:
D&AD : Be Part of More
Category:
Typography / Dynamic / In Motion
Annual ID:
OS23_DE022S
Award:
2023 Social Media Silver Pencil
Agency:
Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Social Channel / Single Platform
Annual ID:
OS23_SM011S
Award:
2023 Out of Home Silver Pencil
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Typography
Annual ID:
OS23_OH021S
Award:
2023 Direct Marketing Silver Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Writing
Annual ID:
OS23_DM029S
Award:
2023 Creative Use of Data Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Experiential & Immersive
Annual ID:
OS23_CU007S
Award:
2023 Direct Marketing Silver Pencil
Agency:
CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy PR Australia
Client:
Samsung
Title:
Flipvertising
Category:
Craft / Data-Driven Personalization
Annual ID:
OS23_DM031S
Award:
2023 Direct Marketing Silver Pencil
Agency:
GUT / Buenos Aires
Client:
Mercado Libre
Title:
Real Street Style
Category:
Craft / Data-Driven Personalization
Annual ID:
OS23_DM032S
Award:
2023 Pharma Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Online & Mobile
Annual ID:
OS23_PH010S
Award:
2023 Direct Marketing Silver Pencil
Agency:
Havas / Chicago + Yellowstone Forever
Client:
Yellowstone Forever
Title:
Inheritance Pass
Category:
Physical Items
Annual ID:
OS23_DM019S
Award:
2023 Interactive, Online & Mobile Silver Pencil
Agency:
VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS23_IN021S
Award:
2023 Social Media Silver Pencil
Agency:
BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Stunts & Activations
Annual ID:
OS23_SM021S
Award:
2023 Integrated Silver Pencil
Agency:
Droga5 / New York + Levi's + De La Revolución
Client:
Levi's
Title:
The Greatest Story Ever Worn
Category:
Craft / Writing
Annual ID:
OS23_IG017S
Award:
2023 Direct Marketing Silver Pencil
Agency:
Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Targeted Video / Online
Annual ID:
OS23_DM021S
Award:
2023 Film & Video Silver Pencil
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Low Budget
Annual ID:
OS23_FI024S
Award:
2023 Design Silver Pencil
Agency:
Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba
Client:
The Coca-Cola Company / Sprite
Title:
Spriteverso
Category:
Craft / Animation
Annual ID:
OS23_DE037S
Award:
2023 Social Media Silver Pencil
Agency:
TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York
Client:
BMW
Title:
BMW: Nothing But Sheer Joy
Category:
Social Video / Over 15 Seconds
Annual ID:
OS23_SM018S
Award:
2023 Social Media Silver Pencil
Agency:
1stAveMachine / Brooklyn + Kraft Heinz Company / Chicago + Wieden+Kennedy / New York
Client:
Kraft Heinz Company
Title:
Toby the Vegetarian Vampire
Category:
Social Video / Over 15 Seconds
Annual ID:
OS23_SM019S
Award:
2023 IP & Product Design Silver Pencil
Agency:
NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm
Client:
Vattenfall
Title:
Vehicle of Change
Category:
Brand Partnerships
Annual ID:
OS23_IP007S
Award:
2023 Music & Sound Craft Silver Pencil
Agency:
Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Artist / Brand Collaboration
Annual ID:
OS23_MS011S
Award:
2023 Music & Sound Craft Silver Pencil
Agency:
Wave Studios / New York + Droga5 / New York + Cut+Run / New York + division7
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Questlove
Category:
Sound Editing
Annual ID:
OS23_MS014S
Award:
2023 Film & Video Silver Pencil
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI014S
Award:
2023 Film & Video Silver Pencil
Agency:
GUT / Buenos Aires + Porta Estudio / BUENOS AIRES + Rebolución / Buenos Aires
Client:
Globant
Title:
1000 Slides
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI015S
Award:
2023 Pharma Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client:
Boehringer Ingelheim
Title:
The Unwearable Collection
Category:
Experiential / Immersive / Events
Annual ID:
OS23_PH007S
Award:
2023 Out of Home Silver Pencil
Agency:
St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London
Client:
Dole Sunshine Company
Title:
Malnutrition Labels: Nutritional Ink
Category:
Craft / Printing & Production
Annual ID:
OS23_OH022S
Award:
2023 Out of Home Silver Pencil
Agency:
Scholz & Friends
Client:
McDonald’s
Title:
McDonald’s Jingle Board
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH014S
Award:
2023 Out of Home Silver Pencil
Agency:
BETC / Paris + Lacoste / Paris
Client:
Lacoste
Title:
Unexpected Encounters
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH015S
Award:
2023 Integrated Silver Pencil
Agency:
Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client:
Oreo India
Title:
#BringBack2011
Category:
Integrated Campaign
Annual ID:
OS23_IG010S
Award:
2023 Integrated Silver Pencil
Agency:
Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London
Client:
McDonald's
Title:
Raise Your Arches
Category:
Integrated Campaign
Annual ID:
OS23_IG011S
Award:
2023 Integrated Silver Pencil
Agency:
BBDO / New York
Client:
M&M's
Title:
Spokescandies on Pause
Category:
Integrated Campaign
Annual ID:
OS23_IG012S
Award:
2023 Integrated Silver Pencil
Agency:
McCann / New York
Client:
Mastercard
Title:
Touch Card
Category:
Integrated Campaign
Annual ID:
OS23_IG013S
Award:
2023 Brand-Side / In-House Silver Pencil
Agency:
Apple / Cupertino + Smuggler / Los Angeles
Client:
Apple
Title:
Escape From The Office
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS23_BS007S
Award:
2023 Brand-Side / In-House Silver Pencil
Agency:
Duolingo / Pittsburgh + HBO Max / New York
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS23_BS008S
Award:
2023 Health & Wellness Silver Pencil
Agency:
DAVID / Buenos Aires
Client:
MACMA
Title:
The Art of Self Examination
Category:
Experiential / Immersive / Events
Annual ID:
OS23_HW010S
Award:
2023 Cultural Driver Silver Pencil
Agency:
Rethink + Penguin Random House / Toronto
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Popular Culture Impact
Annual ID:
OS23_CD004S
Award:
2023 Public Relations Silver Pencil
Agency:
The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Digital & Online
Annual ID:
OS23_PR012S
Award:
2023 Public Relations Silver Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Digital & Online
Annual ID:
OS23_PR013S
Award:
2023 Health & Wellness Silver Pencil
Agency:
adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client:
CALM + ITV
Title:
The Last Photo
Category:
Integrated Campaign
Annual ID:
OS23_HW016S
Award:
2023 Design Silver Pencil
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Digital Design
Annual ID:
OS23_DE026S
Award:
2023 Creative Use of Data Silver Pencil
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Storytelling
Annual ID:
OS23_CU006S
Award:
2023 Out of Home Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH017S
Award:
2023 Print & Promotional Silver Pencil
Agency:
Centre Design / Zhongshan
Client:
Caobu Public Library
Title:
The Five Great Mountains of China
Category:
Craft / Typography
Annual ID:
OS23_PT017S
Award:
2023 Interactive, Online & Mobile Silver Pencil
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Mobile Applications
Annual ID:
OS23_IN010S
Award:
2023 Music & Sound Craft Silver Pencil
Agency:
Field Day Sound / Portland + Wieden+Kennedy / Portland + EXILE / Los Angeles
Client:
Nike
Title:
We Are All Witnesses
Category:
Original Music / Song
Annual ID:
OS23_MS010S
Award:
2023 Experiential & Immersive Silver Pencil
Agency:
Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division
Client:
Heineken
Title:
The Closer
Category:
Physical Products
Annual ID:
OS23_EX018S
Award:
2023 Experiential & Immersive Silver Pencil
Agency:
Rethink + Penguin Random House / Toronto
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Physical Products
Annual ID:
OS23_EX019S
